Hashtags are a powerful social media tool that can increase your show’s visibility and engagement. They allow your content to reach a wider audience outside of your followers who are interested in the same topic. However, finding the right hashtags can be a daunting task. In this blog post, we’ll be discussing different ways to discover appropriate hashtags for your show, helping you to reach the right audience and increase your engagement.
Research your Competitors’ Hashtags
The first step in finding the right hashtags for your show is to research the hashtags of your competitors. Look for accounts in the same industry or subject matter as your show and see what hashtags they are using. This will give you an idea of what hashtags are relevant to your content and are actively being used by your audience. Take note of the engagement level of their posts with each hashtag you research, this helps you know which one sacks most engagement.
Search for Industry-Specific Hashtags
Industry-specific hashtags refer to hashtags that are unique to your show. This means niche or industry-specific hashtags relate to your market. These are hashtags which are likely to be less competitive compared to generic hashtags making it easier to be discovered by the right audience. So if you’re a show that is dedicated to beauty or skincare, start your research with hashtags such as #skincare or #beauty.
Use Hashtag Discovery Tools
Hashtag discovery tools like Hashtag or All Hashtag are handy tools to help in your hashtag research. These tools will generate related and trending hashtags based on a keyword. Just type in the keyword relevant to your show and let the tool do the work for you. Choose the hashtags that are most relevant to the content of your show and include them in your social media posts.
Create Branded Hashtags
Creating a branded hashtag can make your show more memorable and instantly familiar to your followers, creating a sense of community around your show. Use your show’s name, a short phrase or tagline, or anything else that will be easily recognizable by your followers. Use it in all your posts and encourage your followers to use it too, especially if they want their content featured in your next episode.
Observe Trending Hashtags
To capitalize on the current conversation on social media platforms, you can use trending hashtags on your shows, encouraging viewers to join in on the conversation around a particular trending topic. This can help your content be seen by people who are not already followers of your page and increase your visibility for a short period.
Finding the right hashtags for your show can seem like a lot of work, but it’s a crucial element for social media success. Research your competitors to understand what hashtags your target audience engages with. Use industry-specific and branded hashtags that are relevant to your content. Leverage on hashtag discovery tools to select popular hashtags. Finally, always keep an eye out for current trending hashtags and incorporate them into your social media content. With these tips, you’ll be well on your way to achieving social media success for your show.
The Lamar G Channel is one of the highly engaging podcast channels. We talk about several topics, including trending topics. We tend to upload the most effective and engaging podcast episodes on our channel, which you can use as a great source of information. We strive to invite highly knowledgeable guests to our show which can help you gain vast knowledge and broaden your horizon. You can also get an idea from our channel related to this field. Listen to our podcasts and you will not regret it!